Positioning

ABVX is the work surface.

I design and build complex systems that connect strategy, markets, technology, language and AI.

For more than 25 years, I have worked across strategic marketing, creative direction, product development and go-to-market: creating brands, products, technologies and launch systems for companies, partners and my own ventures.

ABVX is not my CV. It is a working index of recent projects, tools, books, experiments and writing.

My current business focus is digital infrastructure for agro-commodity trading and brokerage. The broader pattern is more important: I build systems that make complex work usable, visible, measurable and easier to act on.

That can become a product, a protocol, a dashboard, a standard, an index, a book, a language experiment, a website, an AI workflow or a launch system.

What I build

Work that becomes infrastructure.

01

Market infrastructure

Standards, indexes, trading workflows, brokerage interfaces and commodity-market systems.

02

AI-native systems

Agentic workflows, AI-assisted development, automation, visibility systems and practical tools.

03

Products and go-to-market

Brands, product concepts, validation systems, launches, narratives and market entry.

04

Language and publishing

Constructed-language experiments, translations, books, reader kits and publishing infrastructure.

How I work

I usually start with the system, not the surface.

The output can be a product, a protocol, a market interface, a book, a website, an AI workflow or a launch system.

  1. What needs to be measured?
  2. What needs to be standardized?
  3. What needs to be made visible?
  4. What needs to be automated?
  5. What needs to be explained well enough that people can use it?
Current operating lines

Where the work lives now.

Machine-readable index

Public data for crawlers and agents.

Work with me

Work with me

I am open to consulting, partnerships and selected full-time roles where the work involves complex systems, market infrastructure, product strategy, AI-native workflows, publishing systems or go-to-market.

Best-fit work

  • building or validating a new product/system
  • turning messy expertise into usable infrastructure
  • developing AI-assisted workflows
  • designing market-facing tools, standards or narratives
  • launching niche publishing or knowledge products

For the full career timeline, see LinkedIn.

LinkedIn profile ->