Remember when generating a few seconds of AI video meant waiting several minutes? Well, those days might be numbered. After making MiniMax H3 ridiculously fast, fal.ai teamed up with Black Forest Labs to push FLUX 3 to almost real-time video generation. Meet FLUX 3 Max, an optimized AI video model that generates videos with sound from text prompts or images. And the performance numbers are pretty wild. According to fal's benchmarks: FLUX 3 Max: 10 seconds of 720p video in just 12.45 seconds Seedance 2.5: The same duration takes 277.8 seconds 22× faster generation in this comparison Original FLUX 3: 126.44 seconds for a 10-second clip Image-to-video quality: 1,139 Elo in Artificial Analysis's preliminary arena, statistically among the top models So we're getting close to a world where AI generates video almost as fast as you can watch it. And there's another interesting detail. The price. Until November 7, 2026, fal is offering a 75% launch discount: $0.425 for a 10-second 720p video $1.70 for the same video after the promotion No subscription required. Just pay per generation. What can FLUX 3 Max do? Generate video directly from text Animate existing images Generate synchronized audio Support cinematic motion and complex scenes Produce 720p video with optional 1080p output The speed improvements come from additional model training, inference optimization, and infrastructure engineering. And while these are fal's reported benchmark results, not guaranteed generation times for every request, the trend is becoming difficult to ignore. We're approaching the point where the bottleneck in AI video production isn't rendering anymore. It's deciding what to generate next. And considering what happened when H3 Max became faster than real time, I suspect the internet is about to get considerably weirder. Explore FLUX 3 Max: https://fal.ai/flux-3-max Try Image-to-Video: https://fal.ai/models/blackforestlabs/flux-3-max/image-to-video Official announcement: https://fal.ai/blog/introducing-flux-3-max-by-fal #FLUX3Max #FalAI #AIVideo #GenerativeAI #BlackForestLabs #Seedance #Shorts