This is not really a book series.
It is a growing shelf of standalone books around subjects that have followed me through most of my professional life: business, marketing, artificial intelligence, productivity, decision-making, psychology and the practical systems people use to work.
Some of the books are based on ideas I have worked with for years. Others appear because I run into a problem, research it deeply enough, and eventually realise that the result should probably become a book.
So there is no fixed sequence and no single format.
What connects them is simply the territory in which I spend a large part of my working life.
Dark Gestalt
One of the earliest books in this group was Dark Gestalt, about psychological manipulation in marketing.
Marketing has been part of my professional work for most of my career, and one of the ideas I developed was what I call Gestalt Marketing: looking at the unresolved psychological tensions, expectations and desires that people carry with them, and understanding how products, communication and brands can interact with those open loops.
There is obviously a constructive side to that.
There is also a darker one.
The same understanding of human motivation that can help make a product more relevant can also be used to manipulate attention, insecurity, status, fear and desire.
Dark Gestalt explores that less comfortable side.
It is not simply a collection of marketing tricks. It is about recognising the psychological mechanisms behind them.
Working with AI
Artificial intelligence gradually became another major subject in this part of the catalogue.
One of the books that grew from it was Futureproof Productivity, about using AI to increase practical business productivity rather than treating AI as another novelty layer on top of an unchanged workflow.
The central question is not:
> Which AI tool should I use?
It is:
> Which parts of the way I currently work should stop existing altogether?
That distinction has become increasingly important as AI systems move from simple chat interfaces toward agents capable of research, coding, analysis and multi-step execution.
Because the technology changes so quickly, I do not consider AI books finished products.
Futureproof Productivity is due for a substantially updated edition, and the same principle will apply to other AI-related books in the catalogue.
If the subject changes materially, the book should change with it.
From SEO to LLMO
Another book that sits directly at the intersection of AI, marketing and business is my work on LLMO and what I describe as the next stage beyond conventional search optimisation.
For years, companies learned to make themselves understandable to Google.
Now they increasingly need to become understandable to AI systems as well.
A person may no longer search for ten blue links and manually compare them. They may ask an AI system which product to choose, which company solves a particular problem, what software fits their requirements or which expert understands a particular field.
That changes discovery.
It changes how information has to be structured.
It changes what authority looks like.
And it changes what it means for a company, product or person to be visible online.
The book on this transition is also approaching an updated edition because LLM discovery is developing far too quickly for a static treatment.
That is likely to become a recurring pattern in this catalogue: AI books will be periodically rebuilt rather than merely left on sale as historical artefacts.
Strange indicators and real economies
One of my favourite books in this group is Burgers, Lipsticks & Underwear.
It grew partly from my work with market indices.
In agricultural markets, I have worked on systems for turning fragmented observations from physical markets into benchmarks and indices. But once you begin thinking about indices, a much broader question appears:
What else can we measure?
Economists have always used conventional indicators such as GDP, inflation, employment and consumer spending.
But human behaviour produces many other signals.
Lipstick sales.
Underwear purchases.
Hamburger prices.
Dating behaviour.
Restaurant activity.
Electricity consumption.
Search patterns.
None of these replaces serious economic statistics.
But unusual indicators can sometimes show behavioural changes before conventional macroeconomic reporting makes them obvious.
The book explores this world of alternative and sometimes deliberately strange indicators and asks what seemingly trivial behaviour can reveal about the economy underneath it.
For me, it is also a bridge between the index work I do professionally and the more experimental side of publishing.
Books for practical problems
Other books in this section are much more direct.
Project Management Certification in 2026 deals with professional certification and project-management practice in a world increasingly shaped by AI-assisted work.
The Human Backup Plan addresses a very different but surprisingly neglected problem: what happens to your digital life if something happens to you?
Passwords.
Accounts.
Projects.
Financial information.
Instructions.
Domains.
Subscriptions.
Documents.
Business access.
Family information.
Much of a modern person's life depends on systems that only that person fully understands.
The book is about creating enough structure that a family, partner or colleague is not left reconstructing everything from scratch after an accident, serious illness or death.
It is not a particularly pleasant subject.
That is probably one reason why it is useful.
Work, communication and business psychology
There are also books closer to business psychology and the everyday mechanics of professional life.
What Do I Say Now? looks at communication when the difficult part is not knowing that you should reply, but actually finding the words.
The Overplane Trap examines another kind of failure: the tendency to keep improving the plan until planning becomes a substitute for doing the work.
Other titles look at relationships with managers, workplace behaviour, decision-making and the small psychological patterns that create disproportionately large problems inside organisations.
These are subjects I keep returning to because businesses rarely fail only because somebody chose the wrong software or calculated the wrong metric.
They also fail because people avoid conversations.
They misunderstand incentives.
They postpone decisions.
They protect status.
They overcomplicate simple work.
They optimise something that should have been removed entirely.
Technology changes quickly.
Human behaviour changes much more slowly.
Technical and specialised books
Some books are difficult to categorise at all.
There are technical publications around solar energy.
There is Hammerhead Technician Visual Crane Map, built around highly specific technical knowledge and a visual approach to making that knowledge easier to use.
Some titles emerge from professional research.
Some begin as internal documentation.
Some start with a very narrow problem that seems too specialised for a conventional publisher but makes perfect sense in a small publishing operation where I can decide that a useful niche book simply deserves to exist.
That freedom is one of the things I value most about BWA Express.
A shelf that keeps changing
I do not expect this section ever to become complete.
My work changes too quickly.
AI changes.
Marketing changes.
The way people discover information changes.
My own projects create new questions.
Sometimes research for a software system becomes a book.
Sometimes a business problem becomes a short practical guide.
Sometimes an idea that has been sitting in my notes for ten years suddenly becomes relevant because the world catches up with it.
And sometimes I simply become interested enough in a subject to spend several weeks trying to understand it.
That is probably the best definition of Business, AI & Marketing.
It is not a formal publishing line.
It is a working library of the problems, methods and ideas that keep appearing in my professional life.